The Point Social
Software used included adobe illustrator, adobe photoshop, and procreate
The Point Social is an exclusive club for female founders in the Seattle neighborhoods of Seahurst, Three Tree Point, and Normandy Park. I wanted this brand to feel both exclusive and inviting, which can be a tricky balance. I drew inspiration from vintage letter clubs, the lost art of sending someone you admire a handwritten note of encouragement.
The brand mark features a hand-drawn dahlia, a symbol of elegance, inner strength, and creativity. It also represents a lasting bond, something The Point really stands for. For the typography, I hand-lettered a calligraphy typeface to bring in that vintage postnote feel and paired it with a typewriter-inspired font for structure and contrast.
