Summer Entertaining Shoot
The vision for this shoot was to capture the essence of effortless summer entertaining—an outdoor gathering that felt both elevated and inviting. I wanted the visual language to speak to La Crema’s core audience: modern hosts who appreciate beauty in the everyday and find joy in the details. We leaned into a palette of soft blush tones, natural textures, and golden-hour lighting to evoke a sense of warmth and ease. Seasonal fruits, delicate florals, and chilled white wine were styled intentionally to create a table that felt abundant yet approachable.
The overall aesthetic draws inspiration from the relaxed elegance of the West Coast—where laid-back living meets thoughtful design. Every element, from the scalloped dinnerware to the casual placement of grapes and figs, was chosen to feel authentic and aspirational. The goal was to inspire La Crema’s community to recreate this atmosphere at home, encouraging them to slow down, pour a glass, and gather with intention.
Art Director, Project Director - Kirra Wallace
Photographer - Alaina Kaz
Client - La Crema Wines