Gift Guide Announcement
The Everygirl Media Group’s biggest campaign of the year is always its annual Gift Guide—a highly produced initiative featuring over 200 custom graphic collages distributed across the brand’s websites and social channels. The most critical touchpoint is the announcement post and branded collateral, which serve as key drivers of traffic and mark an essential brand moment. For this year’s creative, I drew visual inspiration from the Nancy Meyers-inspired aesthetic that dominated trends in 2024. I came up with the idea to use a celebratory cake as the centerpiece of the announcement, adding a playful twist that nodded to Mariah Carey’s iconic 'It’s tiiiiiime' holiday cue.
Art Director, Project Director - Kirra Wallace
Photographer - Alaina Kaz
Video Editor - Kaia Grobe